Our Story

Built by operators.
Not just engineers.

dialogg wasn't born in an AI lab. It was born on the floor of enterprise contact centers. After two decades building the core infrastructure for some of Europe's largest CX operations at Nixxis, our founding team saw a fundamental shift.

We realized that Large Language Models weren't just a new feature — they were a new foundation. But we also knew that generic AI tools lacked the orchestration, security, and institutional knowledge that enterprise operations demand.

So we built dialogg: the platform we wished we had for the last twenty years.

Enterprise contact center operations — the foundation of dialogg
01
2002
Nixxis founded in Brussels

The founding team begins building contact center software for European enterprise clients.

02
2008–2018
Expansion across Europe and Asia

Nixxis grows to serve clients across Belgium, France, the UK, Vietnam, and Southeast Asia.

03
2020
The AI inflection point

The team begins building the architecture that will become dialogg.

04
2023
dialogg launches

dialogg goes live — purpose-built for enterprise CX, not retrofitted from a generic tool.

20+

Years of enterprise CX expertise

8

Industries served with purpose-built workflows

3

Continents where our technology is deployed

10+

Languages supported natively

Our Heritage

The advantage no startup can buy: experience.

dialogg is built on an institutional knowledge base that simply cannot be recreated quickly. Twenty years of enterprise deployments, thousands of hours in contact center operations, and a deep understanding of what real CX operations look like at scale.

"Most AI tools are built by people who've read about customer service. We built dialogg having done it for two decades."

The Team

Built by operators, for operators.

Luc Jacobs
Luc Jacobs
CEO & Founder, dialogg Europe

Built on two decades of enterprise CX operations at Nixxis — deploying solutions for banks, retailers, and telecoms across Europe.

Long Van
Long Van
Managing Director, dialogg Vietnam (R&D Center)

15+ years building Global SaaS and AI solutions. Long leads dialogg's R&D Center in Ho Chi Minh City — driving the technical foundation of the platform.

Thao Nguyen
Thao Nguyen
Business Development Manager

15+ years of business development experience across Southeast Asian markets. Thao connects dialogg's enterprise capabilities with the region's CX operations.

Want to learn more about our operational depth?

Talk to our founders about how dialogg can integrate with your existing contact center infrastructure.

Book a demo →